Customer Attributes

When the Adobe Marketing Cloud was rolled out, it included some new features, which were not part of any individual solutions. These features were called Core Services. One of these features was Customer Attributes, part of the Profiles & Audiences core service. If you do not have an AAM license, it can be very useful in a few use cases. Let’s see how to set Customer Attributes up.

Read moreCustomer Attributes

Cookies: Back to Basics

cookies

I must admit it: I love cookies. I can eat one cookie pack in a couple of days. Therefore, I try to keep my kitchen free of cookies. However, this is not what I am going to explain here. Today I am going to take a step back and, instead of advanced topics, I want to review a basic concept: cookies. I know most of you know fairly well what cookies are. However, if you are still trying to get your head around cookies, I recommend you keep on reading. You might also find useful ideas to explain cookies to other people.

Read moreCookies: Back to Basics

Marketing Cloud Quick Wins

Quick Wins

Imagine the following situation. You are working as a Multi Solution Architect, specialised in the Adobe Marketing Cloud. A big company, which has never used Adobe’s products, has purchased most or all Adobe Marketing Cloud products. Your task is to lead the implementation of the project and put together all products in a way that delivers maximum benefits for the customer. What do you do next?

Read moreMarketing Cloud Quick Wins

Share Audience Manager Segments in Adobe Target

share segments marketing cloud

Adobe is now selling a Marketing Cloud. You can still get a license for individual products, but the moment you have two or more, you should connect them together. Today I am going to explain how you should connect Adobe Audience Manager and Adobe Target. The use case is very simple: you want to use AAM segments to create personalisations through Target. And you want this segment sharing to happen in real time: as soon a user qualifies for a segment in AAM, you want to be able to use it in Target.

Read moreShare Audience Manager Segments in Adobe Target

Provisioning Shared Audiences and A4T

In a previous post, I explained what Analytics for Target (A4T) was and how to use it. However, I did not explain how to get provisioned for A4T. In this post, I will explain what you need to request the provisioning for shared audiences and A4T. Although these two features are different, the provisioning form is the same. In fact, you can request both at the same time. One word of caution. I am not going to explain here what are the consequences of this provisioning. Therefore, only place this request once you know you need any of the two features (or both). Otherwise, I would suggest you refrain from requesting them, just for the sake of having them.

Read moreProvisioning Shared Audiences and A4T