Server-side ECID

So, after reading my introduction to server-side digital marketing, you have deeply thought about it and now you are convinced that you should be going server-side. As with the JavaScript implementation, the first step you need is to get the Experience Cloud ID, or ECID for short (new name for the MCID). I assume you have a good understanding of the HTTP protocol, as this is going to be a more technical post.

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Server-side digital marketing

A few weeks ago I read a great blog post entitled The Era of Server-side Everything from my colleague Jan Exner. I wanted to write a comment, but as I started to think about what to write, I realised it was going to be too long. Instead, I decided I would write my own post on this topic. Then, as I started to think what I would include, additional blog posts came to my mind. So, this is the first of a series of posts on server-side digital marketing.

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Introduction to Adobe Sensei

Adobe Sensei

I am sure you have been hearing a lot about Adobe Sensei lately. This technology was announced in November 2016, but only in the last few months it has become more mainstream. In summary, Adobe Sensei is Adobe’s approach to artificial intelligence. In this post, I would like to provide a brief introduction to this new Adobe offering. I am not an expert in these technologies, but if you have heard of these technologies and are wondering about them, this post will shed some light.

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Security in the Adobe Experience Cloud

security

I am sure we have all been concerned about security in the last decade or more. However, since 2013, after the revelations of Edward Snowden, we have begun to be really worried about it. It comes to no surprise that Adobe tools need to be secure too. In the end, you are pouring your marketing data there. I am not a security expert, so always get independent advice. However, in this post I will give an introduction to some security considerations concerning the Adobe stack.

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Introduction to the Adobe Admin Console

adobe admin console

The Adobe Admin Console is probably one of the least known sections of the Adobe Experience Cloud. In fact, the admin console is now its own product in the Adobe ecosystem, as it can potentially be used by more clouds. As most of you know, all products in the Experience Cloud come from acquisitions, which means that each product had its own administration section. However, Adobe is now investing in a single administration console for all of them and this is the result. Here you have an introduction to the Adobe Admin Console.

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Customer Data In The Adobe Experience Cloud

consumer data

If you keep information about your customers, you need a database to store it. The first solution that probably comes to your mind is a CRM, but this is not the only option. As you know, Adobe does not offer a solution to store customer data, but there are many integration points between Adobe solutions and this database. Let’s see how to use your customer data in the Adobe ecosystem and some additional details to take into account.

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