When, a few months time ago, I started writing the series of blog posts on Server-side digital marketing, I did not initially know what to expect. If the number of comments per post is a valid survey method, then I can now say that this series has been the most popular in my blog so far. I have even received internal requests from colleagues about this topic after reading one of these posts.
Welcome back to another basic post about the Adobe Experience Cloud. One of the main pillars of any web analytics tool is the visitor identification. It is not only used for the visitors metric, but also as the basis of multiple other features in tools like Target and Audience Manager.
After a few weeks delay, I am resuming the multi-tenancy in the Adobe Experience Cloud series of posts. I had an issue with my internal sandbox, which prevented me from showing how to set up multi-tenancy in Adobe Target. I got it fixed this week and I am ready to show it to you. Let’s start!
The User-Agent parameter is a piece of information that all browsers attach to all HTTP(S) requests they make. In today’s post, I will demystify this HTTP parameter and explain how it works. There will be a second part, where I will explain how this parameter is used in Adobe products.
In the last few months, I have been writing about how to manage users in the Adobe Experience Cloud (AEC). However, I have noticed that there are two concepts that people do not understand well: authentication and authorisation. I should have known better, as I did not know the difference well enough until not long ago. My purpose today is to clarify these two concepts in the scope of the AEC.
Adobe Target segments are probably the richest among the SaaS tools of the Adobe Experience Cloud. Target itself has segmentation capabilities, but it can also use segments coming from multiple other sources. Here you will see how to use all of them.
A few weeks ago I introduced the concept of multi-tenancy in the Adobe Experience Cloud. Adobe Analytics has had support for multi-tenancy for a very long time. Recently, all user administration for Adobe Analytics has been moved to the Admin Console, where you now configure everything. Read on if you want to know how to configure multi-tenancy in Adobe Analytics with this new setup.
This is the last post on the server-side everything series, at least for now. While I prepared the material for this post, I realised an interesting fact. Adobe Target does not require a lot of technical knowledge, when used on websites. However, server-side Adobe Target is the most complicated of all server-side implementations. Let’s see why.
It is not too uncommon that you need to have multiple tenants in the Adobe Experience Cloud. Although it was not explicitly designed to support this feature, it is possible to achieve it. I must admit it is not straight forward, but not difficult either. I will start with an introduction to multi-tenancy and, in future posts, I will explain the details for each solution.