In my previous post I explained what dimensions and metrics are in general, with a hint of how web analytics have interpreted them. In today’s post, I will address the next step: how Adobe Analytics has implemented these concepts.
Fundamentals of dimensions and metrics
When I started working with Adobe Analytics almost 10 years ago, before I joined Adobe, nobody explained me some web analytics basics. People mentioned concepts like dimensions and metrics and, initially, I did not understand them. In this post I will explain how I visualise these concepts, which helped me understand them. It may help you if you are in a similar situation or you see others having trouble grasping them.
Look-alike modelling
In one of my first blog posts I mentioned look-alike modelling in AAM. However, I did not explain this concept in detail back then and I think it is high time I amend this omission. I will also show how to configure it and use its output.
Introduction to the Adobe Experience Platform – Part 2
In part 1 of this series, I explained the reason why we need a new tool. To summarise, there was no solution in the market that could be used in digital marketing with a true 360-degree view of the customer. In this post, I will explain the main core components of the Adobe Experience Platform.
Introduction to the Adobe Experience Platform – Part 1
If you have been using Adobe Experience Cloud (AEC) tools lately, you will have heard more than a few times the new kid in town, the Adobe Experience Platform (AEP). I first heard about it 3 years ago, when it was just an initial idea. Now it is with us and I am sure many do not yet understand it.
Shoes
The English expression put (oneself) in (someone’s) shoes has similar versions in many languages around the world. In the case of Spanish, for example, instead of “shoes”, we say “skin”. The older I grow, the more important I find this idiom. Personally, I think that, in order to be successful in life, you need to think about it every time you interact with others. It applies to every aspect of life but, since this blog is about digital marketing, let’s concentrate on this area.
Product Profiles and User Groups
A long time ago I wrote about the Admin Console and I left some topics for a later post. The most important of these topics is related to how you provide different permissions to different users. This is what product profiles and user groups are for.
Server-side Target and the Marketing Team
Load Launch Asynchronously
One of the most requested features of DTM was the capability to load it asynchronously. Other tag managers offered this capability for a long time. Finally, Launch included this capability and I will explain below how to enable and use it.
The Other Adobe Experience Cloud
When we talk about the Adobe Exprience Cloud (AEC), we tend to ignore a part of it. Some weeks ago I wrote about the typical AEC solutions, but I skipped on purpose three of them: Advertising Cloud, Magento and Marketo. If you were waiting to hear about them, here you have the details of the smaller siblings of the AEC.