I once encountered a concerning situation with an agency, which required immediate action. If you are using agencies for your display advertising campaigns and you have recently acquired a license for AAM, then this post is for you.
The User-Agent (Part II)
This is the second part of the User-Agent mini series. I split the topic into 2 posts, as it was getting too long. If you have not read the first part, I recommend you start with it. I will now explain how Adobe uses the User-Agent HTTP parameter in the different tools.
The User-Agent (Part I)
The User-Agent parameter is a piece of information that all browsers attach to all HTTP(S) requests they make. In today’s post, I will demystify this HTTP parameter and explain how it works. There will be a second part, where I will explain how this parameter is used in Adobe products.
Adobe Analytics Data Warehouse
I tend to write about new features of Adobe tools or “cool” ways of using it. That does not mean that I have forgotten about good old features and this is what I am going to do today, explain one of the basic tools of Adobe Analytics: Data Warehouse.
Authentication and authorisation in the AEC
In the last few months, I have been writing about how to manage users in the Adobe Experience Cloud (AEC). However, I have noticed that there are two concepts that people do not understand well: authentication and authorisation. I should have known better, as I did not know the difference well enough until not long ago. My purpose today is to clarify these two concepts in the scope of the AEC.
Adobe Target Segments
Adobe Target segments are probably the richest among the SaaS tools of the Adobe Experience Cloud. Target itself has segmentation capabilities, but it can also use segments coming from multiple other sources. Here you will see how to use all of them.
Multi-tenancy in Audience Manager
Now that I have clarified the data sources in Audience Manager, I can explain how to manage multi-tenancy in Audience Manager. If you have not read that post, please do so before proceeding with this one. But if you have, let’s get started!
Data Sources in AAM
When you are new to AAM and you hear the words “data sources”, you immediately think you understand the concept. However, as you progress in your knowledge of the tool, you start to realise that you actually do not know what data sources are in AAM and need to rethink all you have learned. At least, this is what happened to me. Over time, I have finally understood this concept and today I wanted to share it with you in this post.
Multi-tenancy in Adobe Analytics
A few weeks ago I introduced the concept of multi-tenancy in the Adobe Experience Cloud. Adobe Analytics has had support for multi-tenancy for a very long time. Recently, all user administration for Adobe Analytics has been moved to the Admin Console, where you now configure everything. Read on if you want to know how to configure multi-tenancy in Adobe Analytics with this new setup.
Real-time reports
Today I am going to explain one of those features you rarely use, but it can be very useful in certain circumstances: real-time reports in Adobe Analytics. As its name implies, with this feature you can get certain reports in real-time.