The typical destination of Adobe Audience Manager segments are DSPs. However, there are two other types of destinations. I have already written about cookie-based destinations. The other one is URL-based destinations. This name should not confuse you. It is actually, setting pixels dynamically, but only when you qualify for a segment.
I am sure you have heard the saying May you live in interesting times. Well, in case you wanted to know how these “interesting times” look like, we are now all living one of those. If you have been following my blog, it is not about medicine, so I will not give you any advice on health. I am more interested in how this crisis will affect those of us living in the digital marketing world. My intention with this post is to be some sort of forum, where we can all share our ideas. I will start with my view and I would like to read yours.
In the past, in order to be a good marketer, it was expected that you had sixth sense. There was no obvious reason to predict who would rise to the Olympus of marketing. Now, with data driven marketing, we have moved from an art to a science.
As it happens very often, when I was about to write about cookie-based destinations, I realised that I had not covered the basics. So, I decided to postpone this post and write another one on how a DMP works at very high level. Now I can finally write about one of Audience Manager features.
I still remember vividly how, after coming back from my summer holidays in 2014, my manager told me to book a flight to NYC to get trained on Adobe Audience Manager (AAM). The training was a hit and miss type: I understood some concepts, while others were totally alien to me. It did not help the fact that, after this training, I spent 6 months without working on AAM projects.
Now that you are familiar with what a bot it is, I am going to explain how the Adobe Experience Cloud (AEC) interacts with bots. However, if you landed on this page directly and do not know what a bot is, I suggest you first read my previous post on bots, crawlers and spiders.
If you have a website, sooner or later it is going to be found by bots. There is no way you can prevent this from happening, so you need to be ready to deal with them. This is the first of a 2-part series on this topic.
Like all guilds, digital marketeers have their own jargon. People outside the group may find it difficult to understand what certain words mean. One such word is campaign. Different people, teams or companies in digital marketing use it in different ways, often excluding others’ meaning.
Many years ago I read a story about the resignation of Google’s lead designer. He wrote a bitter post, where he explained why he did it. I recommend that you read it before you proceed with my post. Initially, it was just an curious story for me, but now I see profound implications.