In this fast-changing world we are living in, we tend to concentrate too much on the details and forget about the big picture. As, probably, many of you, I started by just thinking on how to solve the particular questions my customers had. One day, though, I had one of those enlightenment moments and I started to think in use cases instead. Let me explain you my journey until I realised how important the use cases are.
How to add an app to mobile services
After the introduction from my last post, this on will focus on how to add an app to mobile services. I know there are a lot of details to be configured when adding an app, so I will try to clarify the settings and guide you how to add your own app.
Introduction to Adobe Mobile Services
In most of my posts, I refer mainly to the Adobe Experience Cloud applied to the web. I have written a few posts on mobile apps, but I have not yet written an introduction to Adobe Mobile Services. In my experience, it has surprised me the lack of knowledge there is about what you can do with an app. Today I will explain how to use the Adobe Experience Cloud with mobile apps.
Message Bus
Unless you have been living in a cave, you should already have a data layer in your websites. OK, maybe that is too harsh; however, at least, you should have a plan to put one in place. Once you have a good data layer, the next step I recommend is that you deploy a message bus.
Audience Library or Real-Time Audiences
The Profiles & Audiences core service has two main components: Customer Attributes (the “profiles” part) and the Audience Library (the “audiences” part). Today I am going to focus on the latter, which is also called Real-Time Audiences. As its name implies, it allows you to create audiences, for which visitors qualify in real time.
Customer Attributes
When the Adobe Marketing Cloud was rolled out, it included some new features, which were not part of any individual solutions. These features were called Core Services. One of these features was Customer Attributes, part of the Profiles & Audiences core service. If you do not have an AAM license, it can be very useful in a few use cases. Let’s see how to set Customer Attributes up.
Customer Identification in the Adobe Experience Cloud
Being able to identify your customer as they browse your websites within the Adobe Experience Cloud solutions brings lots of additional features. However, it is not as easy as it initially looks like. This customer identification process is a bit complex and I will explain here what you need to do.
Basic Analytics Metrics
When I started consulting for Adobe Analytics, I remember I had to explain a few times what the basic analytics metrics are. Once you get used to them, you do not realise it can be difficult to first understand them. So, if you are starting with your web analytics career and are still wondering what exactly a visitor, a hit or a visit is, this blog post is for you.
Introduction to Triggers
If you have been keeping up with the news of the Adobe Marketing Experience Cloud, you will probably have heard the word “triggers” quite a lot lately. My colleague Mathieu Hannouz conducted an excellent presentation, in which he explained this new feature. In case you do not know what triggers are, this post is for you.
Mobile Apps Optimisation with Adobe Target
Optimisation and personalisation in the Web is something all digital marketers do (and if you don’t, what are you waiting for?!). Web technologies allow a great deal of flexibility, whereas mobile apps are very rigid. This is probably the reason why mobile apps optimisation and personalisation still infrequent.