The User-Agent parameter is a piece of information that all browsers attach to all HTTP(S) requests they make. In today’s post, I will demystify this HTTP parameter and explain how it works. There will be a second part, where I will explain how this parameter is used in Adobe products.
Adobe Analytics Data Warehouse
I tend to write about new features of Adobe tools or “cool” ways of using it. That does not mean that I have forgotten about good old features and this is what I am going to do today, explain one of the basic tools of Adobe Analytics: Data Warehouse.
Authentication and authorisation in the AEC
In the last few months, I have been writing about how to manage users in the Adobe Experience Cloud (AEC). However, I have noticed that there are two concepts that people do not understand well: authentication and authorisation. I should have known better, as I did not know the difference well enough until not long ago. My purpose today is to clarify these two concepts in the scope of the AEC.
Adobe Target Segments
Adobe Target segments are probably the richest among the SaaS tools of the Adobe Experience Cloud. Target itself has segmentation capabilities, but it can also use segments coming from multiple other sources. Here you will see how to use all of them.
Multi-tenancy in Audience Manager
Now that I have clarified the data sources in Audience Manager, I can explain how to manage multi-tenancy in Audience Manager. If you have not read that post, please do so before proceeding with this one. But if you have, let’s get started!
Data Sources in AAM
When you are new to AAM and you hear the words “data sources”, you immediately think you understand the concept. However, as you progress in your knowledge of the tool, you start to realise that you actually do not know what data sources are in AAM and need to rethink all you have learned. At least, this is what happened to me. Over time, I have finally understood this concept and today I wanted to share it with you in this post.
Multi-tenancy in Adobe Analytics
A few weeks ago I introduced the concept of multi-tenancy in the Adobe Experience Cloud. Adobe Analytics has had support for multi-tenancy for a very long time. Recently, all user administration for Adobe Analytics has been moved to the Admin Console, where you now configure everything. Read on if you want to know how to configure multi-tenancy in Adobe Analytics with this new setup.
Real-time reports
Today I am going to explain one of those features you rarely use, but it can be very useful in certain circumstances: real-time reports in Adobe Analytics. As its name implies, with this feature you can get certain reports in real-time.
Server-side Adobe Target
This is the last post on the server-side everything series, at least for now. While I prepared the material for this post, I realised an interesting fact. Adobe Target does not require a lot of technical knowledge, when used on websites. However, server-side Adobe Target is the most complicated of all server-side implementations. Let’s see why.
Adobe Analytics Attribution IQ
Until last Thursday, I had an idea of what would this week’s post was going to be about. However, on Friday, it all changed. I saw the internal presentation of Attribution IQ and I changed my mind. I know there are a few series I have not finished, but I think this is more important. But do not worry, I will resume my other series soon. Let’s dive into Attribution IQ!