Now that I have clarified the data sources in Audience Manager, I can explain how to manage multi-tenancy in Audience Manager. If you have not read that post, please do so before proceeding with this one. But if you have, let’s get started!
Data Sources in AAM
When you are new to AAM and you hear the words “data sources”, you immediately think you understand the concept. However, as you progress in your knowledge of the tool, you start to realise that you actually do not know what data sources are in AAM and need to rethink all you have learned. At least, this is what happened to me. Over time, I have finally understood this concept and today I wanted to share it with you in this post.
Multi-tenancy in Adobe Analytics
A few weeks ago I introduced the concept of multi-tenancy in the Adobe Experience Cloud. Adobe Analytics has had support for multi-tenancy for a very long time. Recently, all user administration for Adobe Analytics has been moved to the Admin Console, where you now configure everything. Read on if you want to know how to configure multi-tenancy in Adobe Analytics with this new setup.
Real-time reports
Today I am going to explain one of those features you rarely use, but it can be very useful in certain circumstances: real-time reports in Adobe Analytics. As its name implies, with this feature you can get certain reports in real-time.
Server-side Adobe Target
This is the last post on the server-side everything series, at least for now. While I prepared the material for this post, I realised an interesting fact. Adobe Target does not require a lot of technical knowledge, when used on websites. However, server-side Adobe Target is the most complicated of all server-side implementations. Let’s see why.
Adobe Analytics Attribution IQ
Until last Thursday, I had an idea of what would this week’s post was going to be about. However, on Friday, it all changed. I saw the internal presentation of Attribution IQ and I changed my mind. I know there are a few series I have not finished, but I think this is more important. But do not worry, I will resume my other series soon. Let’s dive into Attribution IQ!
Multi-tenancy in the Adobe Experience Cloud
It is not too uncommon that you need to have multiple tenants in the Adobe Experience Cloud. Although it was not explicitly designed to support this feature, it is possible to achieve it. I must admit it is not straight forward, but not difficult either. I will start with an introduction to multi-tenancy and, in future posts, I will explain the details for each solution.
Debugging server-side implementations
We are all familiar with the client-side debugging tools, from the old DigitalPulse debugger to Charles. However, as Tim asked me some time ago, how do we debug server-side implementations? It is not always easy, but you have various options. Let’s explore them.
Server-side Audience Manager
lLet’s continue with the server-side implementation of the Adobe SaaS solutions. The next is the list is Audience Manager. This is probably one of the simplest implementation of all solutions. However, beware of server-side Audience Manager: it might not be what you are looking for.
Server-side Adobe Analytics
Today I will explain how to implement server-side Adobe Analytics. If you have been reading my last few posts, this is a continuation of the series on server-side digital marketing. I assume you are familiar with Adobe Analytics implementations using JavaScript.