In one of my first blog posts I mentioned look-alike modelling in AAM. However, I did not explain this concept in detail back then and I think it is high time I amend this omission. I will also show how to configure it and use its output.
In part 1 of this series, I explained the reason why we need a new tool. To summarise, there was no solution in the market that could be used in digital marketing with a true 360-degree view of the customer. In this post, I will explain the main core components of the Adobe Experience Platform.
If you have been using Adobe Experience Cloud (AEC) tools lately, you will have heard more than a few times the new kid in town, the Adobe Experience Platform (AEP). I first heard about it 3 years ago, when it was just an initial idea. Now it is with us and I am sure many do not yet understand it.
The English expression put (oneself) in (someone’s) shoes has similar versions in many languages around the world. In the case of Spanish, for example, instead of “shoes”, we say “skin”. The older I grow, the more important I find this idiom. Personally, I think that, in order to be successful in life, you need to think about it every time you interact with others. It applies to every aspect of life but, since this blog is about digital marketing, let’s concentrate on this area.
Server-side Target seems to be a recurring topic. I have written a few times about it. However, I have been guilty of keeping the posts very technical. Lately, I have received more questions about it and I want to clarify some important, non-technical aspects from this type of implementation.
One of the most requested features of DTM was the capability to load it asynchronously. Other tag managers offered this capability for a long time. Finally, Launch included this capability and I will explain below how to enable and use it.
When we talk about the Adobe Exprience Cloud (AEC), we tend to ignore a part of it. Some weeks ago I wrote about the typical AEC solutions, but I skipped on purpose three of them: Advertising Cloud, Magento and Marketo. If you were waiting to hear about them, here you have the details of the smaller siblings of the AEC.
Two years ago, on 25/05/2018, the General Data Protection Regulation (GDPR) started to be applicable in the EU. Although this regulation entered into force 2 year earlier, in 2016, it caught many companies by surprise. Initially, there was panic around it. Some even thought that it would send ripples all along the Internet, which would change forever. Has this really happened?
A few years ago I wrote a post on business vs technology. Since in our world, 3 years is a very long time and now I have more experience on the matter, I decided to write about it again. It is not just an extension of the previous post, but a new angle to it. You probably have guessed that I am a bit (or more than a bit) tired of this confrontation.