My initial goal, when I wrote about attribution, was actually to talk about the configuration option named “Override Last-Touch Channel” in the Marketing Channels reports. However, I realised I needed an introduction to make it clearer and I wrote my previous post. Now I can go into the details of this technical feature and its consequences.
During the EMEA Summit 2019, one Adobe customer asked me about one detail of the Marketing Channels configuration. The conversation we then had around this question, reminded me of the confusions some managers tend to have about attribution. Let me clarify a few things about this topic.
In a recent project I worked on, the client set a team up to analyse the site speed of the website. This resulted in some clashes between them and the Adobe team. Both sides had their own arguments and it was difficult to progress. Today I want to give you my point of view and tips of what you can do if you find yourself in the same situation.
The last tool I showed in my Summit lab was Adobe Analytics. Initially, I was not sure whether I should write about it. However, I have come up with some ideas to share and here you have the final post on this lab.
With the Adobe Target server-side code code already step up, as I explained in part 1, we are now ready to move to the Adobe Target interface and configure it. I will show how to do it with an Experience Targeting activity, but it should work as well with an A/B test.
The next step after you have a hybrid ECID implementation is to do the same with Target. I already wrote a post on how to create a pure Adobe Target server-side implementation. Now I will explain how to create a hybrid implementation. This post will show the code and the next one, the Target configuration.
Last Thursday (16/05/2019) I delivered my very first lab at an Adobe Summit. I would like to thank all of you who attended. It went really well and many participants managed to do the full exercise. I have received many requests to publish the content or explain more. There is so much to explain, that I will write multiple posts in the coming weeks, to cover all aspects. Use the comments if you need more clarifications.