The last tool I showed in my Summit lab was Adobe Analytics. Initially, I was not sure whether I should write about it. However, I have come up with some ideas to share and here you have the final post on this lab.
Hybrid Target – Part 2
With the Adobe Target server-side code code already step up, as I explained in part 1, we are now ready to move to the Adobe Target interface and configure it. I will show how to do it with an Experience Targeting activity, but it should work as well with an A/B test.
Hybrid Target – Part 1
The next step after you have a hybrid ECID implementation is to do the same with Target. I already wrote a post on how to create a pure Adobe Target server-side implementation. Now I will explain how to create a hybrid implementation. This post will show the code and the next one, the Target configuration.
Hybrid ECID
As I explained in my EMEA Summit lab, you should not use the ECID server-side if you are in a web environment. The solution I proposed was to use a hybrid approach. This means that the ECID must still be generated client-side, and then used server-side.
Summit Lab: Server-Side Digital Marketing
Last Thursday (16/05/2019) I delivered my very first lab at an Adobe Summit. I would like to thank all of you who attended. It went really well and many participants managed to do the full exercise. I have received many requests to publish the content or explain more. There is so much to explain, that I will write multiple posts in the coming weeks, to cover all aspects. Use the comments if you need more clarifications.
Adobe EMEA Summit 2019
I will be conducting a lab at the Adobe EMEA Summit. I will show how to implement Server-side Digital Marketing on Thursday at 14:00. If you want to know more about it, please join me!
If you are at Summit, but cannot attend my lab, I will be at the Adobe stand most of the time.
See you there!
Server-side PHP Library
When, a few months time ago, I started writing the series of blog posts on Server-side digital marketing, I did not initially know what to expect. If the number of comments per post is a valid survey method, then I can now say that this series has been the most popular in my blog so far. I have even received internal requests from colleagues about this topic after reading one of these posts.
Of visits and sessions
As I have said a few times, it is very easy to measure page views. I have also explained how to measure visitors. There is, though, another typical question to answer: how many times has a visitor visited our website? Seems like a simple question, right? Well, it turns out, measuring visits is not that simple.
Visitor Identification
Welcome back to another basic post about the Adobe Experience Cloud. One of the main pillars of any web analytics tool is the visitor identification. It is not only used for the visitors metric, but also as the basis of multiple other features in tools like Target and Audience Manager.
Multi-tenancy in Adobe Target
After a few weeks delay, I am resuming the multi-tenancy in the Adobe Experience Cloud series of posts. I had an issue with my internal sandbox, which prevented me from showing how to set up multi-tenancy in Adobe Target. I got it fixed this week and I am ready to show it to you. Let’s start!