When, a few months time ago, I started writing the series of blog posts on Server-side digital marketing, I did not initially know what to expect. If the number of comments per post is a valid survey method, then I can now say that this series has been the most popular in my blog so far. I have even received internal requests from colleagues about this topic after reading one of these posts.
Of visits and sessions
As I have said a few times, it is very easy to measure page views. I have also explained how to measure visitors. There is, though, another typical question to answer: how many times has a visitor visited our website? Seems like a simple question, right? Well, it turns out, measuring visits is not that simple.
Visitor Identification
Welcome back to another basic post about the Adobe Experience Cloud. One of the main pillars of any web analytics tool is the visitor identification. It is not only used for the visitors metric, but also as the basis of multiple other features in tools like Target and Audience Manager.
Multi-tenancy in Adobe Target
After a few weeks delay, I am resuming the multi-tenancy in the Adobe Experience Cloud series of posts. I had an issue with my internal sandbox, which prevented me from showing how to set up multi-tenancy in Adobe Target. I got it fixed this week and I am ready to show it to you. Let’s start!
DSP isolation
I once encountered a concerning situation with an agency, which required immediate action. If you are using agencies for your display advertising campaigns and you have recently acquired a license for AAM, then this post is for you.
The User-Agent (Part II)
This is the second part of the User-Agent mini series. I split the topic into 2 posts, as it was getting too long. If you have not read the first part, I recommend you start with it. I will now explain how Adobe uses the User-Agent HTTP parameter in the different tools.
The User-Agent (Part I)
The User-Agent parameter is a piece of information that all browsers attach to all HTTP(S) requests they make. In today’s post, I will demystify this HTTP parameter and explain how it works. There will be a second part, where I will explain how this parameter is used in Adobe products.
Adobe Analytics Data Warehouse
I tend to write about new features of Adobe tools or “cool” ways of using it. That does not mean that I have forgotten about good old features and this is what I am going to do today, explain one of the basic tools of Adobe Analytics: Data Warehouse.
Authentication and authorisation in the AEC
In the last few months, I have been writing about how to manage users in the Adobe Experience Cloud (AEC). However, I have noticed that there are two concepts that people do not understand well: authentication and authorisation. I should have known better, as I did not know the difference well enough until not long ago. My purpose today is to clarify these two concepts in the scope of the AEC.
Adobe Target Segments
Adobe Target segments are probably the richest among the SaaS tools of the Adobe Experience Cloud. Target itself has segmentation capabilities, but it can also use segments coming from multiple other sources. Here you will see how to use all of them.