A few weeks ago I introduced the concept of multi-tenancy in the Adobe Experience Cloud. Adobe Analytics has had support for multi-tenancy for a very long time. Recently, all user administration for Adobe Analytics has been moved to the Admin Console, where you now configure everything. Read on if you want to know how to configure multi-tenancy in Adobe Analytics with this new setup.
Today I am going to explain one of those features you rarely use, but it can be very useful in certain circumstances: real-time reports in Adobe Analytics. As its name implies, with this feature you can get certain reports in real-time.
Until last Thursday, I had an idea of what would this week’s post was going to be about. However, on Friday, it all changed. I saw the internal presentation of Attribution IQ and I changed my mind. I know there are a few series I have not finished, but I think this is more important. But do not worry, I will resume my other series soon. Let’s dive into Attribution IQ!
In my previous post, I introduced Adobe Sensei. Two of the examples I gave, of tools using this feature, were anomaly detection and contribution analysis. Last week one of my customers asked me about these features so I thought I would explain them in more detail in this blog.
When I started consulting for Adobe Analytics, I remember I had to explain a few times what the basic analytics metrics are. Once you get used to them, you do not realise it can be difficult to first understand them. So, if you are starting with your web analytics career and are still wondering what exactly a visitor, a hit or a visit is, this blog post is for you.
One trend that I have seen in the last few years is the interest of my customers in getting the raw data out of the Adobe Marketing Cloud. More and more corporations are hiring data analysts and these people want all the data they can get. Using various tools (R, Hadoop, Data Workbench…), it is possible to dig deeper into the data to uncover hidden gems or create more sophisticated reports. Today I will explain the raw data from Adobe Analytics, the clickstream data feed.
Processing rules are basic if-then-else statements to perform minor manipulations of the data. They were added mainly to map context data variables into Analytics variables. However, you can also use them in simple cases instead of a VISTA rule. With processing rules, you can concatenate, copy or set values in Analytics variables. They must not be confused with Marketing Channels processing rules, which are specific for Marketing Channels.
One of the main challenge, if not the most important, of digital marketing is to be able to identify real people. This is the key to marketing objectives like “360-degree view of the customers” or “single view of consumers”. The problem is that web analytics tools track only visitors, so we need to find a way to be able to perform this people identification. Let me explain what options do we have.