Fundamentals of dimensions and metrics

When I started working with Adobe Analytics almost 10 years ago, before I joined Adobe, nobody explained me some web analytics basics. People mentioned concepts like dimensions and metrics and, initially, I did not understand them. In this post I will explain how I visualise these concepts, which helped me understand them. It may help you if you are in a similar situation or you see others having trouble grasping them.

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Override Last-Touch Channel

My initial goal, when I wrote about attribution, was actually to talk about the configuration option named “Override Last-Touch Channel” in the Marketing Channels reports. However, I realised I needed an introduction to make it clearer and I wrote my previous post. Now I can go into the details of this technical feature and its consequences.

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Of visits and sessions

As I have said a few times, it is very easy to measure page views. I have also explained how to measure visitors. There is, though, another typical question to answer: how many times has a visitor visited our website? Seems like a simple question, right? Well, it turns out, measuring visits is not that simple.

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