As I explained in my post on metrics and and dimensions in Adobe Analytics, events (or custom events) are the way to track metrics. In general, you want a metric to increase or decrease depending on the user’s behaviour. However, you may only want it to happen under certain circumstances. More importantly, you do not want to write complex code to manage that.
When I started working with Adobe Analytics almost 10 years ago, before I joined Adobe, nobody explained me some web analytics basics. People mentioned concepts like dimensions and metrics and, initially, I did not understand them. In this post I will explain how I visualise these concepts, which helped me understand them. It may help you if you are in a similar situation or you see others having trouble grasping them.
My initial goal, when I wrote about attribution, was actually to talk about the configuration option named “Override Last-Touch Channel” in the Marketing Channels reports. However, I realised I needed an introduction to make it clearer and I wrote my previous post. Now I can go into the details of this technical feature and its consequences.
The last tool I showed in my Summit lab was Adobe Analytics. Initially, I was not sure whether I should write about it. However, I have come up with some ideas to share and here you have the final post on this lab.
As I have said a few times, it is very easy to measure page views. I have also explained how to measure visitors. There is, though, another typical question to answer: how many times has a visitor visited our website? Seems like a simple question, right? Well, it turns out, measuring visits is not that simple.
I tend to write about new features of Adobe tools or “cool” ways of using it. That does not mean that I have forgotten about good old features and this is what I am going to do today, explain one of the basic tools of Adobe Analytics: Data Warehouse.
A few weeks ago I introduced the concept of multi-tenancy in the Adobe Experience Cloud. Adobe Analytics has had support for multi-tenancy for a very long time. Recently, all user administration for Adobe Analytics has been moved to the Admin Console, where you now configure everything. Read on if you want to know how to configure multi-tenancy in Adobe Analytics with this new setup.