My job as an Adobe Analytics consultant has involved, very often, bridging the gap between these two worlds. I have seen myself many times as a translator: getting a message from the marketer, translate it into technical terms and communicating it to the developers; and vice-versa. My developer background has helped me a lot in this case. In quite a few cases, I have been requested to join meetings just to make sure that the IT team understood what the marketer wanted. It does not help either the fact that web analytics is not considered as important as it should be.