lLet’s continue with the server-side implementation of the Adobe SaaS solutions. The next is the list is Audience Manager. This is probably one of the simplest implementation of all solutions. However, beware of server-side Audience Manager: it might not be what you are looking for.
A few weeks ago I read a great blog post entitled The Era of Server-side Everything from my colleague Jan Exner. I wanted to write a comment, but as I started to think about what to write, I realised it was going to be too long. Instead, I decided I would write my own post on this topic. Then, as I started to think what I would include, additional blog posts came to my mind. So, this is the first of a series of posts on server-side digital marketing.
In my previous post, I introduced Adobe Sensei. Two of the examples I gave, of tools using this feature, were anomaly detection and contribution analysis. Last week one of my customers asked me about these features so I thought I would explain them in more detail in this blog.
I am sure you have been hearing a lot about Adobe Sensei lately. This technology was announced in November 2016, but only in the last few months it has become more mainstream. In summary, Adobe Sensei is Adobe’s approach to artificial intelligence. In this post, I would like to provide a brief introduction to this new Adobe offering. I am not an expert in these technologies, but if you have heard of these technologies and are wondering about them, this post will shed some light.
If you are in the digital marketing world, you should have heard about the Cambridge Analytica latests scandals. The first time I heard about it was how they harvested 50M profiles from Facebook, a few days ago. Today I read some allegations on their influence on Trump’s victory. This is not a blog about politics, so I am going to skip this part. Instead, I want to focus on the digital marketing side. Before progressing, I recommend you read the last link I have shared, which is what has inspired this post.
I am sure we have all been concerned about security in the last decade or more. However, since 2013, after the revelations of Edward Snowden, we have begun to be really worried about it. It comes to no surprise that Adobe tools need to be secure too. In the end, you are pouring your marketing data there. I am not a security expert, so always get independent advice. However, in this post I will give an introduction to some security considerations concerning the Adobe stack.
When I attended my AAM training a few years ago, I remember I barely understood what I was explained. To me, it was all new. The technicalities were not that difficult, but when the trainers explained the business side, I stopped following the course; it was all gibberish to me. It took me a couple of years to get a reasonable understanding of the display advertising industry. Since then, colleagues and customers have asked me to explain them how this industry works, so I thought I would write a “display advertising introduction for dummies” post. I will omit a lot of parts and will simplify it. If you are well versed in this area, I suggest you skip this article, as it will not offer anything new to you. In fact, you may even know more than me!