One of the most requested features of DTM was the capability to load it asynchronously. Other tag managers offered this capability for a long time. Finally, Launch included this capability and I will explain below how to enable and use it.
When we talk about the Adobe Exprience Cloud (AEC), we tend to ignore a part of it. Some weeks ago I wrote about the typical AEC solutions, but I skipped on purpose three of them: Advertising Cloud, Magento and Marketo. If you were waiting to hear about them, here you have the details of the smaller siblings of the AEC.
Two years ago, on 25/05/2018, the General Data Protection Regulation (GDPR) started to be applicable in the EU. Although this regulation entered into force 2 year earlier, in 2016, it caught many companies by surprise. Initially, there was panic around it. Some even thought that it would send ripples all along the Internet, which would change forever. Has this really happened?
A few years ago I wrote a post on business vs technology. Since in our world, 3 years is a very long time and now I have more experience on the matter, I decided to write about it again. It is not just an extension of the previous post, but a new angle to it. You probably have guessed that I am a bit (or more than a bit) tired of this confrontation.
Today I want to give an overview of the Adobe Experience Cloud. Now that I think about it, I should have done it a long time ago. I just got into the habit of explaining how to solve individual problems, that I never actually thought about the bigger picture. So, if you are familiar with the whole Adobe Experience Cloud or are looking for specific solutions to certain issues, you better skip this post. On the other hand, if you came here trying to understand what the Adobe suite of tools is about, this is for you.
The typical destination of Adobe Audience Manager segments are DSPs. However, there are two other types of destinations. I have already written about cookie-based destinations. The other one is URL-based destinations. This name should not confuse you. It is actually, setting pixels dynamically, but only when you qualify for a segment.
I am sure you have heard the saying May you live in interesting times. Well, in case you wanted to know how these “interesting times” look like, we are now all living one of those. If you have been following my blog, it is not about medicine, so I will not give you any advice on health. I am more interested in how this crisis will affect those of us living in the digital marketing world. My intention with this post is to be some sort of forum, where we can all share our ideas. I will start with my view and I would like to read yours.
In the past, in order to be a good marketer, it was expected that you had sixth sense. There was no obvious reason to predict who would rise to the Olympus of marketing. Now, with data driven marketing, we have moved from an art to a science.
As it happens very often, when I was about to write about cookie-based destinations, I realised that I had not covered the basics. So, I decided to postpone this post and write another one on how a DMP works at very high level. Now I can finally write about one of Audience Manager features.