Last Thursday (16/05/2019) I delivered my very first lab at an Adobe Summit. I would like to thank all of you who attended. It went really well and many participants managed to do the full exercise. I have received many requests to publish the content or explain more. There is so much to explain, that I will write multiple posts in the coming weeks, to cover all aspects. Use the comments if you need more clarifications.
When, a few months time ago, I started writing the series of blog posts on Server-side digital marketing, I did not initially know what to expect. If the number of comments per post is a valid survey method, then I can now say that this series has been the most popular in my blog so far. I have even received internal requests from colleagues about this topic after reading one of these posts.
This is the last post on the server-side everything series, at least for now. While I prepared the material for this post, I realised an interesting fact. Adobe Target does not require a lot of technical knowledge, when used on websites. However, server-side Adobe Target is the most complicated of all server-side implementations. Let’s see why.
lLet’s continue with the server-side implementation of the Adobe SaaS solutions. The next is the list is Audience Manager. This is probably one of the simplest implementation of all solutions. However, beware of server-side Audience Manager: it might not be what you are looking for.
[UPDATE 12/05/2019] There are some limitations, which I have added towards the bottom
A few weeks ago I read a great blog post entitled The Era of Server-side Everything from my colleague Jan Exner. I wanted to write a comment, but as I started to think about what to write, I realised it was going to be too long. Instead, I decided I would write my own post on this topic. Then, as I started to think what I would include, additional blog posts came to my mind. So, this is the first of a series of posts on server-side digital marketing.