As far as I know, all mobile operators impose data caps in their contracts. If you go over this limit, you may not be able to download anything else until the following month, may get a lower speed, may be charged an extra fee… This is in stark contrast with ADSL/cable/fibre providers, which generally offer unlimited downloads. In this situation, some companies feel it is unethical to have their visitors pay for any marketing activity they perform on their mobile website or app. I have even seen companies wanting their whole website to be zero-rated. If you are in this situation, here you have a few things you can do.
In my previous post, I explained how to use Adobe Analytics in mobile apps, as there are many similarities between web and apps. However, there are very clear differences, like the fact that an app is installed in a mobile device and a web is not. This gives the SDK the opportunity to capture additional metrics and dimensions in what we call lifecycle metrics. You might also see them named as mobile metrics and dimensions.
After adding the app to Adobe Mobile Services and including the SDK in the mobile app project, the fun starts. Now you can start using the full power of the Adobe Experience Cloud in your app. Let’s start by capturing the user’s behaviour, so you can analyse it in Adobe Analytics. This is very similar to what a web analyst would do with the web.
So you have started developing an app and you want to use your existing Adobe license. You have already added it to Adobe Mobile Services. Now, it is time to add the Adobe Mobile SDK to your application and configure it.
After the introduction from my last post, this on will focus on how to add an app to mobile services. I know there are a lot of details to be configured when adding an app, so I will try to clarify the settings and guide you how to add your own app.
In most of my posts, I refer mainly to the Adobe Experience Cloud applied to the web. I have written a few posts on mobile apps, but I have not yet written an introduction to Adobe Mobile Services. In my experience, it has surprised me the lack of knowledge there is about what you can do with an app. Today I will explain how to use the Adobe Experience Cloud with mobile apps.
Optimisation and personalisation in the Web is something all digital marketers do (and if you don’t, what are you waiting for?!). Web technologies allow a great deal of flexibility, whereas mobile apps are very rigid. This is probably the reason why mobile apps optimisation and personalisation still infrequent.
The classical problem of how to make sure that, in hybrid apps, the journey is not broken when transitioning from the native app to the embedded browser, is well known and it has been solved a long time ago. My colleague Carl Sandquist wrote a great post in the official Adobe blog some time ago about how to stitch visitors in hybrid apps. Two years later I still reference it to my customers. I recommend that, before you proceed with the rest of this post, you read it.