In the last 3 months I have been working on a project where the star is Marketo. It has been a great experience for me, as I have had the opportunity to learn a lot about this tool. So I thought I would share with you my newly acquired knowledge.
I wanted to start 2021 with a view of the future, probably trying to forget the past. At least, with my personal view on an important point that will affect us all in the digital marketing world soon. Unless you have been hiding in a cave, you already know that there is a death sentence over browser cookies. It all started with Apple’s crusade against 3rd party cookies, but later Google committed to remove these cookies completely by 2022 from its browser. Let me explain what I think will happen.
Many years ago, my grandmother told me that she did not understand why I received a salary for spending the whole day behind a computer. In comparison, my grandfather had been a captain in cargo ships and a pilot. Although I did not ask her what troubled her, I assumed that, for her, a computer was just another machine and mainly for gaming. To make money, you had to do “something”.
The English expression put (oneself) in (someone’s) shoes has similar versions in many languages around the world. In the case of Spanish, for example, instead of “shoes”, we say “skin”. The older I grow, the more important I find this idiom. Personally, I think that, in order to be successful in life, you need to think about it every time you interact with others. It applies to every aspect of life but, since this blog is about digital marketing, let’s concentrate on this area.
When we talk about the Adobe Exprience Cloud (AEC), we tend to ignore a part of it. Some weeks ago I wrote about the typical AEC solutions, but I skipped on purpose three of them: Advertising Cloud, Magento and Marketo. If you were waiting to hear about them, here you have the details of the smaller siblings of the AEC.
Two years ago, on 25/05/2018, the General Data Protection Regulation (GDPR) started to be applicable in the EU. Although this regulation entered into force 2 year earlier, in 2016, it caught many companies by surprise. Initially, there was panic around it. Some even thought that it would send ripples all along the Internet, which would change forever. Has this really happened?
A few years ago I wrote a post on business vs technology. Since in our world, 3 years is a very long time and now I have more experience on the matter, I decided to write about it again. It is not just an extension of the previous post, but a new angle to it. You probably have guessed that I am a bit (or more than a bit) tired of this confrontation.
Today I want to give an overview of the Adobe Experience Cloud. Now that I think about it, I should have done it a long time ago. I just got into the habit of explaining how to solve individual problems, that I never actually thought about the bigger picture. So, if you are familiar with the whole Adobe Experience Cloud or are looking for specific solutions to certain issues, you better skip this post. On the other hand, if you came here trying to understand what the Adobe suite of tools is about, this is for you.