Server-side Target and the Marketing Team

Server-side Target seems to be a recurring topic. I have written a few times about it. However, I have been guilty of keeping the posts very technical. Lately, I have received more questions about it and I want to clarify some important, non-technical aspects from this type of implementation.

A4T and Server-side Digital Marketing

In a client-side implementation, the JavaScript code takes care of Analytics for Target (A4T), so you do not have to do anything. However and as usual, in any server-side or hybrid implementation of Analytics and Target, A4T requires some additional care.

Summit Lab: Server-Side Digital Marketing

Last Thursday (16/05/2019) I delivered my very first lab at an Adobe Summit. I would like to thank all of you who attended. It went really well and many participants managed to do the full exercise. I have received many requests to publish the content or explain more. There is so much to explain, that … Read more

Server-side PHP Library

When, a few months time ago, I started writing the series of blog posts on Server-side digital marketing, I did not initially know what to expect. If the number of comments per post is a valid survey method, then I can now say that this series has been the most popular in my blog so … Read more

Server-side Adobe Target

This is the last post on the server-side everything series, at least for now. While I prepared the material for this post, I realised an interesting fact. Adobe Target does not require a lot of technical knowledge, when used on websites. However, server-side Adobe Target is the most complicated of all server-side implementations. Let’s see … Read more

Debugging server-side implementations

We are all familiar with the client-side debugging tools, from the old DigitalPulse debugger to Charles. However, as Tim asked me some time ago, how do we debug server-side implementations? It is not always easy, but you have various options. Let’s explore them.

Server-side Audience Manager

lLet’s continue with the server-side implementation of the Adobe SaaS solutions. The next is the list is Audience Manager. This is probably one of the simplest implementation of all solutions. However, beware of server-side Audience Manager: it might not be what you are looking for.

Server-side Adobe Analytics

Today I will explain how to implement server-side Adobe Analytics. If you have been reading my last few posts, this is a continuation of the series on server-side digital marketing. I assume you are familiar with Adobe Analytics implementations using JavaScript.

Server-side ECID

[UPDATE 12/05/2019] There are some limitations, which I have added towards the bottom So, after reading my introduction to server-side digital marketing, you have deeply thought about it and now you are convinced that you should be going server-side. As with the JavaScript implementation, the first step you need is to get the Experience Cloud … Read more

Server-side digital marketing

A few weeks ago I read a great blog post entitled The Era of Server-side Everything from my colleague Jan Exner. I wanted to write a comment, but as I started to think about what to write, I realised it was going to be too long. Instead, I decided I would write my own post … Read more