Lifecycle Metrics

lifecycle metrics

In my previous post, I explained how to use Adobe Analytics in mobile apps, as there are many similarities between web and apps. However, there are very clear differences, like the fact that an app is installed in a mobile device and a web is not. This gives the SDK the opportunity to capture additional metrics and dimensions in what we call lifecycle metrics. You might also see them named as mobile metrics and dimensions.

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Thinking in Use Cases

use cases

In this fast-changing world we are living in, we tend to concentrate too much on the details and forget about the big picture. As, probably, many of you, I started by just thinking on how to solve the particular questions my customers had. One day, though, I had one of those enlightenment moments and I started to think in use cases instead. Let me explain you my journey until I realised how important the use cases are.

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Introduction to Adobe Mobile Services

web and apps

In most of my posts, I refer mainly to the Adobe Experience Cloud applied to the web. I have written a few posts on mobile apps, but I have not yet written an introduction to Adobe Mobile Services. In my experience, it has surprised me the lack of knowledge there is about what you can do with an app. Today I will explain how to use the Adobe Experience Cloud with mobile apps.

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Customer Attributes

When the Adobe Marketing Cloud was rolled out, it included some new features, which were not part of any individual solutions. These features were called Core Services. One of these features was Customer Attributes, part of the Profiles & Audiences core service. If you do not have an AAM license, it can be very useful in a few use cases. Let’s see how to set Customer Attributes up.

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