In my previous post I explained what dimensions and metrics are in general, with a hint of how web analytics have interpreted them. In today’s post, I will address the next step: how Adobe Analytics has implemented these concepts.
When I started working with Adobe Analytics almost 10 years ago, before I joined Adobe, nobody explained me some web analytics basics. People mentioned concepts like dimensions and metrics and, initially, I did not understand them. In this post I will explain how I visualise these concepts, which helped me understand them. It may help you if you are in a similar situation or you see others having trouble grasping them.