In one of my first blog posts I mentioned look-alike modelling in AAM. However, I did not explain this concept in detail back then and I think it is high time I amend this omission. I will also show how to configure it and use its output.
In part 1 of this series, I explained the reason why we need a new tool. To summarise, there was no solution in the market that could be used in digital marketing with a true 360-degree view of the customer. In this post, I will explain the main core components of the Adobe Experience Platform.