I know that this is a moniker that has become very popular lately. You probably have heard it from Shantanu Narayen, but he is not the only one. Initially, I did not pay enough attention to this expression. But I guess something has clicked in my brain and I am finally processing it.
The typical destination of Adobe Audience Manager segments are DSPs. However, there are two other types of destinations. I have already written about cookie-based destinations. The other one is URL-based destinations. This name should not confuse you. It is actually, setting pixels dynamically, but only when you qualify for a segment.