The concept of consumer journeys is becoming one of the key techniques to digital marketing. It is an innovative way of creating campaigns, which requires all teams rowing together towards a common goal. If you have not heard about them, in the few posts I will explain consumer journeys in more detail.
Today I am going to diverge from the typical, more technically-oriented posts I have written in the last few months. Most of the companies I have worked with in the last 5+ years had the same issue: different Adobe tools where used by different and disconnected teams. Although this seems like an obvious issue, I wanted to put it in writing.