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Month: August 2019

Some Thoughts on Attribution

22/08/201925/08/2019 by Pedro Monjo

During the EMEA Summit 2019, one Adobe customer asked me about one detail of the Marketing Channels configuration. The conversation we then had around this question, reminded me of the confusions some managers tend to have about attribution. Let me clarify a few things about this topic.

Read moreSome Thoughts on Attribution

Categories Analytics Tips, Opinion 3 Comments

Site Speed and Adobe Tools

11/08/2019 by Pedro Monjo
site speed

In a recent project I worked on, the client set a team up to analyse the site speed of the website. This resulted in some clashes between them and the Adobe team. Both sides had their own arguments and it was difficult to progress. Today I want to give you my point of view and tips of what you can do if you find yourself in the same situation.

Read moreSite Speed and Adobe Tools

Categories Opinion 9 Comments

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