Data Sources in AAM

When you are new to AAM and you hear the words “data sources”, you immediately think you understand the concept. However, as you progress in your knowledge of the tool, you start to realise that you actually do not know what data sources are in AAM and need to rethink all you have learned. At least, this is what happened to me. Over time, I have finally understood this concept and today I wanted to share it with you in this post.

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Real-time reports

Today I am going to explain one of those features you rarely use, but it can be very useful in certain circumstances: real-time reports in Adobe Analytics. As its name implies, with this feature you can get certain reports in real-time.

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