This is the last post on the server-side everything series, at least for now. While I prepared the material for this post, I realised an interesting fact. Adobe Target does not require a lot of technical knowledge, when used on websites. However, server-side Adobe Target is the most complicated of all server-side implementations. Let’s see why.
Until last Thursday, I had an idea of what would this week’s post was going to be about. However, on Friday, it all changed. I saw the internal presentation of Attribution IQ and I changed my mind. I know there are a few series I have not finished, but I think this is more important. But do not worry, I will resume my other series soon. Let’s dive into Attribution IQ!