In my previous post, I introduced Adobe Sensei. Two of the examples I gave, of tools using this feature, were anomaly detection and contribution analysis. Last week one of my customers asked me about these features so I thought I would explain them in more detail in this blog.
I am sure you have been hearing a lot about Adobe Sensei lately. This technology was announced in November 2016, but only in the last few months it has become more mainstream. In summary, Adobe Sensei is Adobe’s approach to artificial intelligence. In this post, I would like to provide a brief introduction to this new Adobe offering. I am not an expert in these technologies, but if you have heard of these technologies and are wondering about them, this post will shed some light.
If you are in the digital marketing world, you should have heard about the Cambridge Analytica latests scandals. The first time I heard about it was how they harvested 50M profiles from Facebook, a few days ago. Today I read some allegations on their influence on Trump’s victory. This is not a blog about politics, so I am going to skip this part. Instead, I want to focus on the digital marketing side. Before progressing, I recommend you read the last link I have shared, which is what has inspired this post.