Clickstream Data Feed

clickstream data feed

One trend that I have seen in the last few years is the interest of my customers in getting the raw data out of the Adobe Marketing Cloud. More and more corporations are hiring data analysts and these people want all the data they can get. Using various tools (R, Hadoop, Data Workbench…), it is possible to dig deeper into the data to uncover hidden gems or create more sophisticated reports. Today I will explain the raw data from Adobe Analytics, the clickstream data feed.

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