Share Segments with the Marketing Cloud

sharing

If you have followed my previous two posts, you should understand by now the basics of Analytics segments and its containers. I could write more about the creation of the segments, but today I want to explain one of the features that make the Adobe Marketing Cloud a multi-solution offering: share segments. With this feature, you can create a segment in Adobe Analytics and use it in other solutions, like Audience Manager or Target.

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Adobe Analytics Segment Containers

In my last post about the basics of Analytics segments, I briefly touched upon the segment containers: hit, visit and visitor. However, I remember how long it took me to understand them initially. And not only me; some of my clients did not find it easy to learn exactly how the different segment containers work. So, I have decided to explain it in so you can learn once and for all, if you still struggle with them.

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