Imagine the following situation. You are working as a Multi Solution Architect, specialised in the Adobe Marketing Cloud. A big company, which has never used Adobe’s products, has purchased most or all Adobe Marketing Cloud products. Your task is to lead the implementation of the project and put together all products in a way that delivers maximum benefits for the customer. What do you do next?
When I was in my last year of University, I had a project management subject. I was studying Electronic Engineering at the time. The teacher had a great deal of experience in projects and he also had a technical background. During one of the lessons, he made a statement that struck all of us in the classroom. He said that, in order to progress in our career, at some point in time we would have to give up technology and move to the business side. I still remember my internal reaction: I did not like it. I think my point of view was shared by many of my classmates by the rumours.