This is the last post of a mini-series on Marketing Channels. By now, you should understand the basics of Marketing Channels, how to mange the channels and how to create new rules. All of this process is necessary to reach the final point, when you can finally use the data for reporting. This is the moment you have been waiting now for some time: use the data for something useful.
I am continuing diving into the details of the Marketing Channels tool. So far, I have given an initial introduction to Marketing Channels and explained the Marketing Channels Manager. Today’s post is going to be the most technical of all of them, although I am not going to reference any single line of code. I will explain how to set up the Marketing Channels Processing Rules and their order to get the results that you are expecting.