This is the second article about Marketing Channels that I started two weeks ago, with an introduction to Marketing Channels. Today, I will go, step by step, through the process of setting up this tool. Initially, I thought about explaining in one single article how to create the channels and how to configure them. However, I prefer to write shorter posts with more concise information rather than very long articles. So, in in this post, I will concentrate on the initial steps with Marketing Channels.
With this post, I am starting a mini-series on Adobe Analytics Marketing Channels. I will be explaining what they are, how to set them up and how to use them in your reports. A quick Google search shows a number of results, including the official documentation, but I want to give a more comprehensive view on them. In this first post, I will get into the fundamentals of Marketing Channels.