In my previous post, I stated that you, as a Web analyst, should know the details of the web analytics implementation. It is not enough to just understand how to navigate through the Adobe Analytics UI; you also need to know how the data arrived there in the first place. In this post, I am going to show three different ways to debug an Adobe Analytics implementation.
Although this post might look a bit too technical, I believe that everybody involved in web analytics should read it. I know that, too often, we tend to categorise ourselves in “technical” or “business”, but some areas are common to both of these categories and what I am going do describe in this post is one of those areas.