In my last post, I discussed some general details around the concept of shopping cart abandonment. Let’s now move on to the practical implementation. Depending on the tool, there are various options.
Have you ever received a request to track and detect online shopping cart abandonments in real time? If you have, then you are not alone. This is a typical request we get from our clients and I have seen too many times. The theory is very simple: if we can detect that a user has added something to the basket but has not purchased it, then we need to persuade him to finish the process. However, the reality is more complicated than just that. Let me explain what I usually discuss with my customers and what options do we have.